AFP > Education & Career Development | Audioconferences > Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits: "Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits
February 6, 2007
Event Category: AFP International
Event Type: Audioconference
Organizer: AFP International Headquarters
Cause marketing sees corporations partner with non-profit causes to combine the power of a company's brand, marketing and people with a non-profit's brand and assets to create shareholder and social value while integrating and communicating values. This session will look at this new and growing field using many practical examples, discuss the current drivers and the advantages and provides a framework to show how non-profits can participate in this new and growing form of non-profit-corporate engagement, and the new marketing and corporate citizenship tool of the 21st century."