Wednesday, January 09, 2013

Pinups or Point of Sale marketing campaigns

Here is some web material we found.on Pinups or Point of Sale marketing


Also on the more general topic on Cause Marketing we do have a Hot Topic.  This Hot Topic is a member benefit and does require login to access.
Many companies recognize the benefit of community involvement as a way to improve their image and identity within the community.  Companies may give to their communities by providing in-kind gifts, matching gifts, pro bono services, office or meeting space, and skilled volunteers. Corporate philanthropy takes place through direct monetary gifts to a nonprofit, often made through the corporation's foundation. Companies also may support nonprofits through cause-related marketing or corporate sponsorships.