Pinups or Point of Sale marketing campaigns

Here is some web material we found.on Pinups or Point of Sale marketing

http://supermarketnews.com/technology/pos-standard-proposed-charitable-giving

http://www.501connect.com/non-profit-news/building-a-local-cause-marketing-campaign-part-2

https://charityvillage.com/Content.aspx?topic=Paper_balloons_and_McHappy_miracles_Does_point_of_sale_philanthropy_actually_work

http://www.selfishgiving.com/cause-marketing-101/anatomy-of-cause-marketing-pinup-2

                http://www.selfishgiving.com/tag/pinups

                http://www.dummies.com/how-to/content/point-of-sale-as-a-cause-marketing-tactic.html

                http://pinterest.com/joewaters/cause-marketing-point-of-sale/

http://www.npr.org/templates/story/story.php?storyId=112014803

http://www.connectioncafe.com/posts/2010/april/checkout-donations-build-relationships.html

http://www.cchfh.org/upload/pages/pdf/Pin_Up_Sales_Info.pdf

 

Also on the more general topic on Cause Marketing we do have a Hot Topic.  This Hot Topic is a member benefit and does require login to access.

Cause-Related Marketing/Sponsorships

http://www.afpnet.org/HotTopic/CauseMarketing

Many companies recognize the benefit of community involvement as a way to improve their image and identity within the community.  Companies may give to their communities by providing in-kind gifts, matching gifts, pro bono services, office or meeting space, and skilled volunteers. Corporate philanthropy takes place through direct monetary gifts to a nonprofit, often made through the corporation's foundation. Companies also may support nonprofits through cause-related marketing or corporate sponsorships.