Cause Related Marketing

Here are some internet sources on Cause Related Marketing Guidelines and related issues.. Standard disclaimers apply

Some material from the AFP Website.

http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=1292

http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=2625

http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=3272

From other sources.

http://www.frogloop.com/care2blog/2008/10/24/new-study-suggests-that-cause-marketing-boosts-sales.html

http://www.coneinc.com/news/request.php?id=1187

http://causerelatedmarketing.blogspot.com/2007/11/dueling-cause-related-marketing-studies.html

http://www.onphilanthropy.com/site/News2?page=NewsArticle&id=5919

http://www.sptimes.com/2006/11/23/Business/In_the_market_for_a_g.shtml

http://www.onphilanthropy.com/site/News2?page=NewsArticle&id=5919

http://www.independentsector.org/mission_market/ACS_guidelines.htm

http://www.supportingadvancement.com/more_with_less/policies/fch_cause_related_marketing.htm

http://www.bitc.org.uk/programmes/programme_directory/cause_related_business/crmguidelines.html

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1002690133

http://www.sptimes.com/2006/11/23/Business/In_the_market_for_a_g.shtml

http://www.charityvillage.com/cv/research/rcaus1.html