Web Triggers Direct Mail Response
Are e-mail Recipients Better Direct Mail Givers?
Isn’t Email Just Like Regular Direct Mail—But on Steroids?'
Improving your direct mail marketing
Some material via the AFP Resource Center Blogs
http://afprc11.blogspot.com/search?q=email
http://afprc7.blogspot.com/search?q=NPEmail
From a variety of other sources
The Gilbert Email Manifesto (GEM)
The Email Savvy OrganizationHow to Measure the Success of Online Fundraising Using Key Metrics
E-nonprofits benchmarking study
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