Friday, June 10, 2011

Naming Opportunities and Policies


******************From AFP

From the AFP Information Exchange
Your Name in Lights! The Role of Naming Opportunities for Prospects and Donors - ME&V Fundraising Advisers/Michele Brock (Posted 08/19/13)

A sample Naming Policy from the AFP Samples Hot Topic (


from our blogs

Here is some material about shorter term naming opportunities.

There is a section on duration of naming rights here.  See number 6

Naming a building/gift levels

Other web resources


Our related Hot Topic.
Relationships are critical in fundraising.  The focus of philanthropy must be relationship-building that is customized to the needs and desires of the donor. Individuals have different motivations for and patterns of giving. The more an organization knows about potential donors' motives and how they like to give, the better positioned it is to make effective solicitations.
Some related material on Donor Recognition and Donor Intent and restricted giving

 We have a variety of resources via links listed on our blogs   Some of these may overlap.

From AFP

 From other sources


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