http://nonprofit.about.com/od/causerelatedmarketing/qt/sponsormotivation.htm
http://www.idealist.org/if/idealist/en/FAQ/QuestionViewer/default?section=17&item=28
http://www.associatedcontent.com/article/660055/benefits_of_corporate_sponsorship_for.html
http://www.ehow.com/how_2342957_determine-benefits-corporate-sponsorship.html
http://www.idealist.org/if/idealist/en/FAQ/QuestionViewer/default?section=17&item=28
This is from Canada but has some good material
http://dsp-psd.pwgsc.gc.ca/Collection/CH4-58-2002E.pdf
A variety of articles via one of our blogs on Sponsorship
http://afprc7.blogspot.com/search?q=sponsorship
and the related topic of Corporate Fundraising
http://afprc7.blogspot.com/search?q=corporate+fundraising
some additional examples
http://www.secondharvestsjca.org/donate/sponsor.php
http://www.foodbanknyc.org/index.cfm?objectid=48335747-C09F-0662-D2487B9C7E9070B2#sponsorships
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